Nutley KIA is a local in-town dealer competing in a highly saturated and competitive marketplace. Determined not “to do business like a typical car dealer,” Do Good Marketing  positions Nutkey KIA  as the ‘anti-dealer’ and pokes fun at other dealer advertising.

Cable advertsising is only one part of this integrated effort which has resulted in annula sales increases greater than the market and some ‘pissed off’ dealers who don’t like us making fun of thier advertising.