By: Michael Haviland, Founder, Do Good Marketing, LLC
1. Define your objective(s). Before you start, craft a clear marketing mission that ties into specific business objectives and has metrics tied to them.
2. Your website is the hub. In order to fully take advantage of all the information and capabilities online marketing offers; make sure your website is ready to act as your communication and information collection hub. Driving people to a site that is not set up to quickly communicate your story and capture data is a huge missed opportunity – one that you may not get again.
3. Google Analytics and Google Grants
Google Analytics, lets you dig into your website data so you can find out who your audience is and what keywords they are searching for to find you. Make sure you tie analytics into everything you do.
Google Grants. Many non-profits are eligible for the Google Grant program, which awards up to $120,000 per year in FREE Google advertising. This is FREE MONEY and easy to apply for. Apply today.
Twitter is a great way to build a community. But don’t just blast out your propaganda. The Twitter community likes to be engaged.
Facebook is a great social network for nonprofits to build a community and brand their campaigns. You can start a Facebook Group, Cause Page to raise a bit of money, or Fan Page.
6. Build Your Community
The bottom line is you want your social efforts to raise money and engage more people in your cause. Finding people who share an interest in your cause is a critical step in building your community.
7. Engagement is Key
Don’t just tell people what you think. Ask the community to share their ideas post their responses online. And don’t forget to respond to their comments so they know someone is reading their posts…not responding is bad etiquette.
Do Good Marketing, LLC is a full-service virtual marketing agency. Our bricks and mortar world headquarters are located in Glen Rock, NJ but our people are coast-to coast. We have a very simple operating philosophy. We fiercely believe business can and should be used to make the world a better place by helping others. Some people think that means we work exclusively with not-for-profits. Well, that is not the case. While we do work with many not-for-profits (in fact our goal is to achieve a 1-to-1 ratio of not-for-profit to for-profit clients) much of our collective experience and success has been in the for-profit world. Real world experience. Real world success. Dedicated to making a better world – real.
Visit our website at www.dogoodmarketing.com for more information.