We just received this notice on behalf of one of our Google Grant clients. It went like this.
We are writing to let you know about a few changes to the Google Grants program.
As part of our ongoing efforts to grow our advertising program for nonprofits, we are making two changes to the Grants program. First, as of January 28, 2013, Google Grantees may bid up to $2.00 USD on keywords. This is an increase from the previous CPC bid cap of $1.00 USD and may allow your ads to enter auctions previously unavailable at the $1.00 bid cap. Second, to balance the interests of businesses who pay to advertise on Google search, your ads will now appear below the ads of traditional AdWords advertisers.
To take advantage of the raised $2.00 CPC bid cap, log into your Google Grants AdWords account and edit the CPC of keywords that you would like to bid more on.
It will be very interesting to see what the new max bid level effects will be. Any thoughts on how this might play out?