WE DO GOOD MARKETING THAT DOES GOOD.

do good marketing

About

Do Good Marketing Is A Full-Service Marketing And Advertising Agency Comprised Of A Group Of Carefully Selected Individuals And Independently-Owned Companies Who Are Accomplished Experts In Their Respective Fields And Share Our Philosophy Of Doing Good For Others. Together We Offer Clients Pre-Eminent Skills And Hands-On Experience In The Creation And Implementation Of Marketing-Related Efforts.

We Are Dedicated To The Concept Of Linked Prosperity.

Our Mission Is Comprised Of Three Interrelated Parts:

Social Mission

To operate the company in a way that supports our belief that business can, and should be, used to make the world a better place.

Service Mission

To help clients succeed by offering them pre-eminent skills and experience in the creation and implementation of their marketing efforts.

Economic Mission

To operate the company on a sound financial basis of profitable growth, share with those who contribute to its success, and invest to support future growth.

Our Team

We believe in a diverse range of personel to bring creative skills, thoughts, and ideas to the table.

There is no substitute for experience. That’s why we developed a unique organizational structure that delivers expertise in every area. Our virtual structure means we call upon the exact resources you need, when you need them– and you only pay for them when you use them. Unlike most agencies who are locked into a specific staff, do good good marketing delivers the right team for every job, not the same team for every job. Here are just a few key people likely to help you achieve your marketing objectives.

What we do

Whether you need the whole kit and kaboodle or just a little BLC*, we assemble the right team for the job. We are here to do good for you.

* Brand Loving Care

Research

Everything from a quick survey to message testing and website usability.

Strategy

Identifying the unique characteristics of your brand to set you apart.

Website Design

Development, design and maintenance for your website.

Brand Identity

Naming, logos, ideation, brand standards. You name it, we do it.

Promotions

Creating unique offers, new product ideas, and strategies that create instant attention.

Packaging & Design

Complete range of design capabilities from concept to execution.

Advertising

Digital, broadcast, social, mobile, print, in-store, out-of-home, and out-of-the-box.

Social

Social listening, strategy, content calendars, plus creative development, analytics, and reporting.

Production

Full-on video, TV, and radio capabilities, plus motion, animation, and UX.

Passion leads to performance, performance leads to success!

Do Good Marketing

Work

“All I can say is thank the good Lord we have you!”

Cindy

Frequently Asked Questions

What types of companies do you serve, and in what industries or markets?

Collectively, we have served non-profit, healthcare, manufacturing, entertainment, professional service, consumer products, automotive, and many, many more.

Who is your ideal client, and why?

The ideal Do Good Marketing client is a privately held business requiring a marketing partner who will take the time to understand their business and help them reach their business goals in a collaborative manner. We become an extension of your marketing team.

What are the core capabilities of your agency?

Where do you shine? Strategy. Creative. Message delivery. Cross-pollination. These are our core capabilities. Our diverse experience and team capabilities enable us to bring creative new ideas and strategies to every client.

How would you describe your company culture?

We are a ‘get it done’ group who roll up our sleeves and work closely with clients. We believe business can, and should be, used to make the world a better place. We spend a lot of time at work so it should be fun!

How long have you been in business?

Do Good Marketing opened its “bricks and mortar” and “virtual” doors in 2006.

How do you manage fluctuations in demand?

Our unique structure makes it easy for us to scale up and down as necessary.

What is your mix of employees and contractors?

Do Good Marketing consists of a group of carefully selected individuals and independently-owned companies who are accomplished experts in their respective fields and share our philosophy of doing good for others.

How long have you worked with your contractor partners?

We have worked with many of our contractors for over 20 years–pre-dating the opening of Do Good Marketing.

What is the size and scope of a typical marketing engagement?

It varies significantly. Some clients return annually for a project or two. Our full-service clients generally invest between $200,000-$2,000,000 annually in marketing.

How is your pricing structured?

We are flexible. Some clients are project-based. We provide specific estimates based on the scope of services to be provided. This works well for clients who come back for a handful of projects every year but do not require ongoing counsel. For clients requiring ongoing marketing consulting services, we offer a combination of retainers and projects.

What is your process to address issues? How do you handle customers who want to cancel their engagement with you?

While these situations are rare, we do all we can to make the transition to an internal or external agency as easy as possible. Life is too short.

How do you measure results?

That depends on how the client measures success. Together with our client, we create KPIs that are meaningful, actionable, and support continuous improvement.

Some Fun Facts

billion users were on Facebook in the first quarter of 2020

billion is the total worldwide population as of December 2019

percent of people can touch the tip of their nose with their tongue

percent of you thought you were part of the 10% until you just tried it

Do Good

We are passionate about using our talent and treasure to help others in need. Here are just a few of the great organizations and causes we support.

Happy Clients

Doing good feels really good!

The Do Good Marketing team helped launch our Google Adwords effort in spring 2011. The team was not only a joy to work with but produced incredible results, increasing traffic to our website more than 10x in our first month working together. They immediately catalyzed our SEO effort, creating hundreds of keyword search campaigns. As if someone turned on the lights, we went from almost no clicks per month for our Adword campaigns to nearly 2,000 clicks through to our site. The demand created from their campaigns has helped transform our digital efforts. Further, Mike has repeatedly given his time and funds to generously support our charity’s mission of transforming NYC public elementary schools. Mike and his Do Good Marketing team have had a transformative effect.

Do Good Marketing’s proven ability to combine marketing knowledge and passion for helping people/businesses grow and succeed sets them apart from other marketing professionals. I would recommend Do Good Marketing’s wonderful team any day!

We have been using Do Good Marketing to keep our website fresh and in great working order and to manage our Google Ad Words account, for the past three years. To say it has taken our Ride to a whole new level would be an understatement. Their knowledge and guidance have been invaluable. Not only the quality of the work but the quality of the people. They truly live their motto to Do Good and make the world a better place. I can’t imagine that there is a better partner in the world of marketing.

The people at Do Good Marketing designed and built our current website. They were professional, responsive and very easy to deal with. They really made the process easy and the website is awesome. Additionally, the Do Good team is very smart, they are excellent strategic thinkers, and they have a wealth of knowledge about various industries. Their rates are competitive. I can not recommend them highly enough.

My company and staff have been working with the Do Good Marketing Team since 2005. The entire staff has been truly trusted partners and has had a huge impact on the growth of our business. As a small business owner, I have consulted and referred all marketing decisions to Do Good and he has brought us into a direction that others in our industry are not even thinking about. We have outperformed the the industry and the market and Michael and his staff are an integral part of our success. Thank you All !!!

Do Good Marketing is an outstanding partner for any organization. They become a part of the team and truly invested in the success of any initiative. They are proactive, thinking of the ultimate goal, and how to best meet that goal. They have a great work ethic and strong commitment to making the world a better place.

Do Good Marketing offers expertise across a broad spectrum of marketing disciplines and has a broad knowledge of many industries and sectors. They are thoughtful, reliable, knowledgeable and very customer service focused. They deliver results.