Nutley KIA is a local in-town dealer competing in a highly saturated and competitive marketplace. Determined not “to do business like a typical car dealer,” Do Good Marketing positions Nutley KIA  as the ‘anti-dealer’ and occasionally pokes fun at other dealer advertising.   Cable advertising is only one part of this integrated effort which has resulted in annual sales increases greater than the market and some ‘pissed off’ dealers who don’t like us making fun of their advertising.